The challenge facing consumers today is that we get up to 5,000 marketing messages a day. Too often these ads are used to interrupt consumers’ entertainment, instead of adding value to the context the message is served. As a marketer, it’s tougher than ever to break through this clutter. Our efforts to grab the attention of consumers and inspire them to take action are becoming more and more difficult.
So why not make it easy on yourself? Portray is the perfect marketing vehicle to inspire shoppers to follow a curiosity or passion, and immediately convert it into a purchasing experience. The latest new products and relevant updates should be showcased regularly. Special events and promotions should be timed to occur when ideal buyers are ready and have purchasing in mind. Portray delivers like no other media platform to close the gap between instant gratification and an impression.
