Isn’t it easy to get stuck in a catch-22 when it comes to the career of a voiceover artist? One moment there are all these dreams and ambitions, but then we open the laptop and stare endlessly, going, ‘ok, so what now?’ Goals are relevant in every field of work, though in the creative sector, it is fair to say sometimes it can be a little harder to set goals. The daily changes in the industry, combined with the understanding of how much competition there is, can be demotivating. This article discusses the easiest and best ways to set goals for voiceover artists.
What Do All Voiceover Artists Want?
Ready to set some goals for voiceover artists? Here we go. We all want more work, more prominent clients, and to have immense fun in what we do. So now we have established what voice talent wants, we need to set a task. The first task will be to write down how many jobs you booked last year and how many you want to book next year. (You can choose which is most relevant to you, financial or calendar year).
Turning Goals Into Money For Voice Talent
There is only 1 step between what you have written down already and seeing the money in your bank account, which is booking the job. This next section breaks down three ways you can do this effortlessly, quickly, and from the comforts of your own home. Sounds too good to be true, right?
Step 1 Social Media and Voiceover
My first top tip is to be on every voiceover-related Facebook page and group you can find. Check these groups and pages daily and when work appears, apply for it promptly (Don’t wait around as the early bird gets the worm in a lot of cases!). Then, whether you book the job or not, make a note of who posted it. Connect with these amazing people, interact with them, and grow that relationship ready for the next time.
Step 2 Google is Built for Voice Actors
Yes, that’s right! Google is built for you and just about every other sector. We do not know every organization putting out voiceover work simply because so many are doing it. So, Let’s start looking for it! Dedicate 5 minutes daily to reaching out to a couple of production companies you have researched and would like to work with. You can type things in, such as ‘Production House San Diego’ or ‘Audiobook Publishers Sydney.’
Step 3 SEO Made Easy for Voice Performers
SEO sounds terrifying as it paints an image of super technical computer stuff. What if you were told that SEO is just where you sit on Google? Well, the good news is just that. Page 1, of course, offers the best exposure, so how do you get there? To be honest, that’s a question to break down properly in another article, as there is much to maximize on this topic. But for now, you can massively boost your website by posting one weekly blog. All it needs is 500-800 words, and that’s it. You can write about how you set up your studio, your top tips, and tricks, your experience with connectivity, a recent job, or anything relevant to your clients. What then? To put the icing on the cake, get in touch with Voice Actor Websites for a free one-to-one on how to make the content even better.
The Voiceover Professional With Many Goals
There you have it! We have set our goal ‘To double the number of jobs we booked last year.’ We have identified three approaches: social media, Google, and SEO. So, what is the last thing we need to do? Simply put, it comes down to frequency. 5 minutes on Google and on social media every day is blessing your business with 10 minutes of progressive impact. The biggest challenge we identified at the beginning of this article is ‘What do we do’ well, now you know! Does your business deserve 10 minutes of your time every day? Put this method to the test. Stick with it for a solid year, and you will surely see results. Though sometimes successes are born overnight, these things can take time. It does require your commitment. Check out the following article on how to keep motivated.
Setting Goals that Work for Voiceover Artists by Alan Shires – Actor, Voiceover Artist, and Presenter at www.alanshires.co.uk
