Your potential clients want to learn more about you before they reach out, so they will most likely go to the Bio section or About page. This is your chance to tell your story, show your personality and style, and stand out from the competition. The SEO-friendly voiceover bio aims to get your website to show up in search results, bring in visitors, and convert them into clients.
Here are 7 things to remember as you write your SEO-friendly voiceover bio:
- Keep the Bio Organized and Concise
- Include Your Experience
- Highlight Expertise & Trustworthiness
- Write in the Third Person
- Include Social Media Links
- Consider Including a Good Photo or Two
- Inject Your Personality
For this article, a Bio section and an About page will have the same guidelines, and the words will be used interchangeably. Let’s explore these tips further!
A Short Bio Versus a Full About Page
If your voiceover website is a simple one-page digital business card, you only have a section to work with. You’ll want to get as many vital factors as possible into 200 to 300 words, but the tips listed here will still be relevant. If you decide to expand your site, you can leave that small bio where it is and then create a new About page. Sometimes, you may need that space for something else, and you can simply transfer that content to the new page. Either option is acceptable as long as there is information on your site about you, and here’s why.
Why You Need a Voiceover Bio or About Page
It is an opportunity to establish your brand and your authority and prove that you can deliver. Be creative, and add a little flair to help your clients connect with you. Any page with SEO content is an opportunity to use keywords relevant to you and your business. Talent seekers feel more confident about using your voiceover services if they understand your values and expertise.
The About page supports the rest of your site but should focus on something other than the keywords used to optimize other pages. Use long-tail or related keywords and link them to relevant pages to improve your overall SEO. Long-tail keywords can be two- to four-word phrases that supports the main keyword.
What to Include on Your SEO-Friendly Voiceover Bio Section or About Page
The information on your About page should demonstrate E.A.T (Expertise, Authoritativeness, and Trustworthiness). This quality level is Google’s criteria for evaluating the trustworthiness of the content and the writer and avoiding the spread of misinformation.
- Values, Mission, and Vision: Showcase what you stand for, your purpose, and your vision for the future. Showing your core values and vision can help clients understand what you are about.
- Experience: Where did you come from, and what milestones helped you grow into the artist you are today? This section is also an opportunity to create links to other vital pages by using genre keywords included elsewhere on your site. If you describe an eLearning experience, you can link that word to your eLearning page.
- Videos & Images: Your About page is only as good as the layout and formatting. If you have walls and walls of text, your visitors won’t stick around. You can invoke emotion and spark interest by breaking up the text with images, bullet lists, and videos. Stock images should only be used if real-life images are unavailable, as they don’t help visitors see who you are.
Why Do I Need to Write My About Page in the Third Person?
The third-person point of view also allows you to use your name as a brand and gives search engines a chance to find and recommend you. It may feel a little braggy, but writing in the third person improves perceived authority. Plus, it reads better than a bio written by you about who you are.
Optimizing Your Voiceover About Page
All pages on your website must include specific elements that meet SEO Best Practices to help search engines find and identify your services. These pieces of data explain each page in a format that search engines understand. Collectively these tasks are called On-Page SEO or On-Site SEO, and yes, there are more of them, and they are subject to change by the GOG (Gods of Google). They include:
- Keywords: Include your location(s), voiceover genres you offer, and keywords that talk about the quality results you bring to projects.
- Content: Incorporate keywords and tell a story about your voiceover business, your values, and what you can do for clients. The content should be at least 300 words to rank well.
- Speed: If you have large images, widgets, or ads, they can slow down your site and negatively impact SEO. Since this is a fairly technical process, getting help from a professional is best.
More Complex Elements
Certain optimization aspects can be a bit more challenging. Having a professional (like the experts at Voice Actor Websites) to help you with metadata will ensure all the pieces are in the right place.
- Optimized Title Tag and Meta Description: This data is vital to help visitors find and click through to your voiceover website. It is critical to optimize both with target keywords, such as voice over, and voiceover talent, or you may not appear in the search results for those terms.
- Schema Mark Up, aka Structured Data: There are different types of schema that provide information about your site in a language that search engines can understand. This code is not visible to visitors on your voiceover site but is very useful to search engine algorithms. Organizational schema provides context about information related to your voiceover business.
- Image Alt Tags: Images of you, your studio, or your family are a great addition to an About page. Descriptive image alt tags using keywords need to be on each one so that search engines can understand what is in the photos.
Optimizing an About Page for UX and CRO
In addition to relevant, fresh content on your site, you also want to pay attention to UX (user experience) and CRO (conversion rate optimization). In other words, you want visitors to enjoy the experience and stay on your site as long as possible. To help your About page meet this obligation, consider including the following information:
- Social Proof: Gather testimonials from voice over clients and any certifications and awards you have won. Having these on your about page shows your expertise and authority in the industry.
- Case Studies: These can be short stories about projects you have worked on that have produced good results. These examples help clients understand how you can help them achieve their goals.
- CTA: It may seem counterintuitive to have a call-to-action button on your About page, but it can make a significant difference. You can use a Click-to-Email or Click-to-call button or a form at the bottom of the page to convert visitors into clients.
- Internal Links: Links to genres, demos, or other services from the About page, as well as links from other pages to the about page, are essential. They help search engines create a web connecting all relevant information and establish your site as an authority.
- Social Profiles: Links to your social media profiles encourage visitors to engage with you and bring transparency, which establishes trust.
How Your SEO-Friendly Voiceover Bio Can Bring in Clients
Many voice artists are unsure what to include on a bio or About page, so it ends up being neglected. When set up correctly, your About page can determine the decision to work with you. Ensure the page is persuasive, engaging, and optimized for search results and conversions, and your future clients won’t have any trouble understanding the essence of who you are.
Finally, as your voice over life and business evolves, it is critical to update your about page. A content refresh will be greatly appreciated by visitors and search engines and will show that you care. Need help with SEO copywriting? Let the experienced Voice Actor Websites team create and elevate your website content!
