Utilizing social media for voice actors can seem like a scary challenge. Actually, social media can be a lot of fun, but there is much to consider when utilizing it for your business. For example, which platforms to use, how much you share, and what you share are top points. So let us delve in.
Social Media Platforms
For the sake of excluding video content in this article, we won’t be addressing YouTube or TikTok. Instead, we will look at Facebook, Instagram, Twitter, and LinkedIn.
Facebook has a mass amount of pages and groups for you to interact in. A community vibe is present to some degree, but being seen as interactive is a great asset for any casting professional. You will also encounter casting calls and auditions on the platform too. Make sure you stay in touch with those who post these.
Twitter at this point is a very social platform. It has an amazing function known as ‘Lists’. You can make your own list and decide if it’s private or not. If it is not private, those you have added to the list will see themselves on your list – that might be a bit awkward! The lists are really helpful for you to know who to reach out to and manage those relationships.
Instagram is very popular at the moment. The visual element is so appealing in a world where the attention span is so short. Sure, casting calls pop up on here from time to time too.
LinkedIn is probably the most professional from a stereotypical business perspective. It is a great platform to meet potential clients and connect with industry professionals. Make sure your profile looks great! An amateur can be seen a mile away.
What to Share and How Much to Share
It is no secret that marketing yourself can be a challenge. You want your social platforms to show not only that you are a working professional, but you are a real person too. Now, this does not mean you take a selfie of yourself doing the laundry, but it does mean you give a bit of yourself to your channel. Now for me, I love ice cream! So now and again, when I find a rare flavor that I fall in love with, I might scream and shout about it. I am also married and have a family, so from time to time I might post a happy family picture too. Outside of that, I of course am sharing what I am getting up to in day-to-day working life. Just to keep the content fresh posting, every other day is a good place to start when it comes to social media.
Social Media for Voice Actors Summary
Like with all things, the social media stuff needs balance. It is hard being a voice actor, as there is so much to do outside of the booth. We are our own marketers too after all. The key is to go on what platforms you feel comfortable with and put out the content you are happiest with.
Social Media for Voice Actors by Alan Shires
