Have you ever applied for a voiceover job and had no idea what to put in the application box? Perhaps you have been re-directed by a social page that you were visiting. Or maybe you have been using pay-to-play sites such as voice123 or backstage. Whatever the reason, upon arriving at the application page, the last thing you want is to struggle with the application text box. Good news! By the end of this series, you will have a genuine, reproducible, and credible voiceover artist cover letter.
Establishing the fundamental structures of a cover letter in your voiceover business is pretty important. Even when doing online marketing via Google, you will need to email companies at some point. When you arrive on the prospective client’s website, you must know what to say. I have broken the topic of cover letters into three blogs. This will allow you sufficient time between each article to do some of the work outlined in each part.
Building Your Voiceover Artist Cover Letter
There are so many different styles of writing and, with that, a multitude of different ways to approach your next new client. First impressions count for a lot, and finding a couple of cover letters that resonate with you is critically important. More importantly, they need to reflect parts of your personality. The crucial thing is to add your own style and remember that it’s all about them, not you. Font, size, character… these are all small elements you can bring to the client with that first impression. Below are a few examples, but of course, do your own research and find the best style for your business. Below is one example to get you started on the content. For the font and style, ensure you are consistent with your company’s branding.
Voiceover Cover Letter Introduction and First Paragraph
Intro: Write one line saying who you are and what you love about them/their website/their social media, and/or their work
Example: “Hi Karen, My name is Ted Jones, and I love the motorbike stunt on your webpage promo video!”
The first paragraph; make their lives easy but also connect with their problem! You want to be the solution to their problems, not another attribute to their problems.
Example: “I recently learned that you need voiceover artists, and I can only imagine how frustrating it is to find the right artist each time you embark on a new project. The good news is that I have worked with some amazing people, and I would love to provide you with the same fantastic experience!”
Please note that in paragraph one, if you have clients already, feel free to list them here.
Example: “I have had the opportunity to work with some amazing companies such as Starbucks, Microsoft, and Walmart, and I would love to provide you with the same fantastic experience!“.
Cover Letter Part One Overview
Let’s leave the writing there for now. The critical thing to remember is the emphasis needs to be on how you can help the client. The emphasis can not be on how amazingly talented you are. The client can hear your talent when they open up your demo. Your job is to get them to open that demo. In this introduction, we encourage the client to continue reading and checking out your work. Offering reassurance, support, compliments, and help will go a long way. For now, write the intro and first paragraph in a document. Then, when you are ready for the next part of this cover letter, check out part two of three here.
Voiceover Artist Cover Letter 1 of 3 by Alan Shires – Actor, Voiceover Artist, and Presenter at www.alanshires.co.uk
